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Filmland Spirits is an award-winning producer of whiskey. When Filmland approached Firebelly, its goal was to develop a sustainable lifestyle content strategy to engage new audiences and extend brand awareness.

After hearing Filmland Spirits’ goal, Firebelly established metrics focusing on:

  • Increasing audience growth on Instagram.
  • Increasing post engagements.
  • Sustaining an engagement rate above the industry average on both Facebook and Instagram
  • Extending the reach of content to new audiences through a boosted post-strategy

This case study examines the notable progress regarding the brand’s strategic use of content creation on social media to reach its goals between July 28th, 2023 and December 31st, 2023.

SITUATION

CONTENT ANALYSIS

A breakdown of what Filmland was posting before working with Firebelly and how their customers responded.

WHAT WAS POSTED

WHAT WAS POSTED